Mahindra Tractors came to us with a unique brief – something that could create noise on Children’s Day!Connecting tractors and children was the challenge at hand.
A spark of thought and viola, the idea was born. The idea that the tractor is the farmer’s child was maintained from the previous year and this thought transitioned beautifully through a montaged video we created. The tractor never leaves the farmer’s side, keeps him happy and listens to him like a good kid.
Curating the shots from the previous video and stitching them together to tell a beautiful story was something that I enjoyed. We were able to capture the essence - a farmer loving and showing compassion for his tractor as his child. Perfecting the voiceover and aligning the visuals with the music was something I relished too.
From scripting to voiceover and direction, this is a piece that I nurtured single-handedly and that will remain close to my heart for the time to come.
The results actually did justice to what we envisioned:
Social Impressions:
Social Impressions:
Instagram: 2.1 million views | 34 thousand likes
YouTube: 1.2 lakh views
Concept | Script | Voice Over | Creative Direction | Design
©2023 Pravin Parab
